Hey, look! It's a new animated movie, Despicible Me! I love animated movies! Let's go to the movies and see Despicible Me!
I'm there early enough for a matinee showing. I ask for a ticket to see Despicible Me during a matinee showing at the movies.
$13.
Thir. FUCKING! Teen!
I have NEVER paid $13 to see a movie in my life! I didn't pay that to see Iron Man 2 in the evening at this particular theater a scant two months ago! And this is a matinee showing! I don't give a shit about the 3D! This is price gouging!
I'm sorry, but I'm morally offended by the thought of paying that much to see a movie when for two dollars more, I can get a DVD I can watch as often as I want in the convenience of my own home.
So either I find cheaper theaters, I start waiting for the second runs, or I just rent. I originally made it economical to see so many movies by simply skipping the concession stand. Now, that's not even saving me.