Okay, we dealt with Godzilla from IDW. We dealt with War Goddess from Avatar. Then Marvel announced their covers for Amazing Spider-Man #666. I'm still not clear on the order quotas, but, you know, like it matters. Here's the two covers, just waiting to have the images of the comic shops Photoshopped in....
Folks, this is going to get a LOT worse before it gets better.
Some retailers are reporting customers with ASM already on their pull list are asking for two or three copies of these variants. THIS is the problem. These are just getting extra sales among already existing customers, not the ones who left because of this nonsense.
The extra sales and publicity also only go to already established titles. Indies that need the push have a little problem called, "Who are you?" Let's say I decide to do a special Kankakee Fantasy Con cover for Sound Waves. A book that barely sells thirty copies. Who's really going to give a good goddamn?
Pop Will Eat Itself.