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Yes, I'm about to bitch about how the comic book industry doesn't get it.  Instead of making accessible stories to bring in new readers or making things for people willing to pay for comics instead of chasing illegal downloaders who aren't interested in buying comics anyway, custom variant covers are becoming the new thing.

Okay, we dealt with Godzilla from IDW.  We dealt with War Goddess from Avatar.  Then Marvel announced their covers for Amazing Spider-Man  #666.  I'm still not clear on the order quotas, but, you know, like it matters.  Here's the two covers, just waiting to have the images of the comic shops Photoshopped in....



Folks, this is going to get a LOT worse before it gets better.

Some retailers are reporting customers with ASM already on their pull list are asking for two or three copies of these variants.  THIS is the problem.  These are just getting extra sales among already existing customers, not the ones who left because of this nonsense.

The extra sales and publicity also only go to already established titles.  Indies that need the push have a little problem called, "Who are you?"  Let's say I decide to do a special Kankakee Fantasy Con cover for Sound Waves.  A book that barely sells thirty copies.  Who's really going to give a good goddamn?

Pop Will Eat Itself.

Comments

( 1 comment — Leave a comment )
mornblade
May. 27th, 2011 02:59 am (UTC)
This is the investors market of the late 80's/early 90's all over again. I think that they actually want out of the comic book business, and aren't comfortable leaving until there is comic book business left.
( 1 comment — Leave a comment )

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