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Platinum's Record

For those who came in late:

Last weekend saw the release of two movies, The Smurfs and Cowboys And AliensCowboys And Aliens underperformed, barely finished ahead of The Smurfs, no one is lining up to license the property, and Scott Rosenberg's Platinum Entertainment is hilariously in the red.  I took great, unrepentant joy in this.  As Molly Ivins once wrote, My mom may have raised a mean kid, but she didn't raise no hypocrite.  I love this.  I can't get enough of it.  Damn right I'm gloating.

Today was the box office report.  Rise Of The Planet Of The Apes came out this weekend.  Rise is a production of Chernin Entertainment, which is run by Peter Chernin and Dylan Clark.  The $93 mil film is their first feature film, kind of like how Cowboys And Aliens is Platinum's first film.  Rise doesn't have any truly big names behind it except for those of us who recognize Weta Digital (Peter Jackson's SFX crew), Cowboys And Aliens had big names in front of and behind the camera.

Rise opened with $54 mil.  It was expected to open with $34.  In other words, it didn't just exceed expectations, it smashed them.

Cowboys, meanwhile, lost 57% of its audience from last week and is being considered a bomb.  The Smurfs, meanwhile, lost only 42% of its audience.

Yes, there are times when things really do work out.

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