Bluewater basically copied the initial business model of Personality Comics from the waning days of the black and white boom. They made biography comics that used mostly public knowledge and turned a quick buck with collector fans. Back then, though, Personality was at least an okay read, was respectful of the subject matter and talent, and it was a somewhat nice one-stop-shop for the people. Bluewater is living in the age of Wikipedia. Most of what they print you can find right there and not have to pay for their shoddy quality comic books and mercenary business practices. The contracts the talent signs leaves them on the hook for criminal liability instead of Bluewater, and they can never seem to find their checkbook when it comes time to pay. The nicest thing you can say about Bluewater is they don't lie, they flat out tell you you probably won't be paid, you're getting exposure. But that's like saying they didn't wear steel cap boots when they kicked you in the balls.
Bluewater has been having some problems lately. Last year, they held a fire sale, dumping most of their original titles and keeping the biography comics and (I think) 10th Muse for themselves. Now, Diamond is refusing to carry a number of their titles because they are not making the minimum threshold orders (I bitched about Diamond upping the numbers. Now, the upped numbers are causing problems for Bluewater. I've been struggling with whether I should swear at Diamond or bake them a cake all day).
And now, here's the press release from Bluewater:
"BLUWATER PARTNERS WITH COMIC FLEA MARKET FOR NEW COMIC BOOK DISTRIBUTION & SPLITS FROM DIAMOND
"In a strategic move to better position the company to take advantage of in the quickly expanding digital marketplace and new market economic realities in print, comic book and graphic novel publisher Bluewater Productions announced a new distribution partnership with Comic Flea Market. In a related move, the Vancouver-based company severed ties with distribution giant Diamond Comic Distributors.
"According to Bluewater, Comic Flea Market (www.comicfleamarket.com) will print all future Bluewater titles including several that Diamond abruptly canceled due to their benchmark. These individual issues will be available in print as well as digital downloads for Nook, Kindle, iPad and other standard eReaders. Bluewater’™s graphic novels will still be distributed by SCB."
Yeah. Bluewater is basically one step up from Ka-Blam here. Stores will be a lot less likely to carry their stock. And the bottom will be falling out of digital comics before too long. Just talk to Checker and Devil's Due.
Stick a fork in their ass, they're done.