On December 1, if you are a blogger who has received a comp copy of something to review, you are required to disclose that.
Ostensibly, I don't have a problem with that. Some of the games I review for Video Game Trader are comps (I also have a considerable stash in my collection that I pull out when I need to). Some reviews, it's obvious they got comps (especially with comic books. Come on, you think they can just pop down to the shop and find some of these titles?). And it does help weigh how objective a review is. After all, if someone gets more than just, say, the price of postage to return a review copy, that might influence how a review comes out.
So what's my bitch?
This is for bloggers. The rules are unchanged for other media. And as we've seen time and time again with payola or old boy networks, disclosure is crucial, not only for the sake of review, but to keep an industry from becoming a walled off fortress that only those with a patron inside the gates can get to. In short, those who can pluck the strings that hold of the world are left alone while bloggers have to show they aren't doing anything shady.
Nope. Nothing fair about it.