So, when they screw up, they screw up BIG. No half measures with these folks.
Advertising is the way to find the biggest mistakes. Smaller ones abound (do NOT order McCafe items. The machines are supposed to be cleaned out regularly, and most of the staff isn't trained. I have on reliable authority that it gets pretty funky in there), but the biggies happen, such as this billboard that was lampooned in The Boondocks:
Things have been pretty quiet, but they've erupted again. Part of what makes McDonald's so prominent is its mascot, a clown named Ronald. McDonald's for some reason is pursuing healthy eating crowds (salads make up less than 10% of their sales, so it doesn't seem like anyone's falling for it). I think they were the first to give kids the option of apple slices in their Happy Meals, and are also now offering Gogurt. But to really sell the whole thing, they decided they needed a mascot.
He officially launches this Friday, tomorrow, just in time for the Memorial Day weekend. So before you put the kids to bed, you might want to keep that tranq gun handy.
WE GO TO DEFCON RED!!! EVERYBODY DUCK AND FUCKIN' COVER!!!